Have you ever received a “thank you” message from a person or company? How did you feel? You must have felt happy, respected, and valued.

Saying thanks always leaves a good impression. It shows gratitude and appreciation towards other people. Businesses focusing on creating the best customer service have to pay attention to these small details.

They are familiar with the ways to make customers feel special. Customer-centered businesses require a little extra attention but have more chances to grow. The simple and easy way to make your customers feel special is by sending thank you emails.

Thank you emails build a strong relationship between customers and brands. A Hubspot research showed that thank you emails generated twice as much open rates and click rates than regular email marketing campaigns. This means that thank you emails prove to be much more effective than traditional marketing emails.

Once your customers feel valued, they’ll choose and recommend you every time. It will build a strong loyalty towards your brand, thus leading your way to become a well-reputed company.

When to send Thank You emails?

A thank you email is based on user actions. User action doesn’t only mean that they’ve placed an order. It can also be downloading your mobile app, subscribing to your weekly newsletter, answering a survey, reporting an issue in your application, referring a friend, and any other interaction with your brand that you deem worthy of a thank you.

You can automate thank you email to any of these interactions:

  • Your loyal and High-value clients
  • Consumers on their birthday
  • Event/webinar audiences
  • Anyone who’s recommended you
  • Specific holiday thank you and wishing cards
  • Newssheet subscribers
  • Job Applicants

Here are some thank you email examples for each type of user interaction, to help you get inspired for your own email campaigns.

Order confirmation thank you email

When a customer places an order on your website, they are expecting an order confirmation email that contains their order number and more information about when to expect their order or who to contact in case of a shipment delay.

You can take advantage of this commonly sent email, which usually gets high open rates, to build a stronger relationship with your customers by thanking them.

 Your Affinity order confirmation – R6500600


A quick “thank you for your purchase” in your email message makes your email more human and personal and shows instant gratitude to customers.

Thanks for your order!


Using your customer’s first name in the email, by saying “thank you, name”, adds one more layer to humanizing your communication.

👉 Read more about personalization in emails | Email Personalization & Design: What, How, & Why? (Featuring 10+ Email Experts)

Thank you for purchasing

Once your customer’s order arrives and the shipment was successful, you can send a second thank you email, just like this thank you email example here.

Thanks for your purchase Smiles Davis

Thanks for your purchase Smiles Davis

In the thank you email, the company took the chance to explain to the customer how to use the product and derive the most benefit out of it. The thank-you email was also used as an upscale opportunity by suggesting other complementary products. And finally, a referral block was added at the end of the email, as an attempt to drive more customers.

Thanks for staying!


This next email example was sent to a customer who just spent a few nights at a hotel booked through the Hotel Tonight application. After concluding their stay, the Hotel Tonight took the opportunity to thank them for choosing the hotel they did, and ask them about their experience using the mobile app.

A quick yet very important survey to collect feedback and improve services.

Thank you for attending a webinar/event

After hosting a webinar, a conference, or an event, you should continue your email automation series with a thank you email.

Thanks for coming to Design+ Ethics! Check out professional shots from the event


Thank your attendees for coming to the event and send them a recording of your webinar, pictures from the event, a report summarizing the conference or any other resource you think will benefit them, and get them to attend your next events.

You can also encourage them to share event pictures online in order to help you in the post-event promotion.

EiQ: Thank You


Thank you for subscribing/becoming a member

When a person chooses to become a member of your community by subscribing to your newsletter, a thank you email can go a long way to show them your gratitude and to set the tone for the upcoming regular communications.

Welcome to Flatspot | 10% Discount Inside


And when a user sets up their account, they expect to receive a welcome email, thanking them for choosing your company, welcoming them to the community, and showing them their next steps.

Thank you for becoming a Superpeer


Thank you for sticking with us: Company milestones

Special occasions and milestones are the perfect time to reflect on your efforts and thank the people behind your success. If your company has recently hit a major milestone, like 1M active users, or raised a big fund, or recruited their 1000s employee, you can take the time to celebrate that with your customers.

🎉 1 Million Photos Later


Not A Marketing Email.


You’re one in a million


Fitbit is 10: A note from our founders


Thank you during the holidays

The holidays are always an emotional time, even for big brands and corporations, because behind the huge buildings, endless products, and targeted emails, there are people who are working hard to make the best out of what they have been trusted with.

During the end of year period, you’ll probably be seeing many emails like this.

Thank You for an Amazing Year


Emails to thank you, customers, for sticking around for one more year and show how grateful the company is to have them as loyal customers.

😌 Thank you for this incredible year!


Thank you for filling the survey

After sending a survey, the next automated sequence should be:

  • A reminder email for subscribers who didn’t answer the survey
  • A thank you email for subscribers who took the time to fill out your survey

Customer reviews play a vital role in setting a business’s credibility. Most of the people make a purchasing decision based on previous customer response. Companies with good customer reviews are more likely to get more sales. After seeing the good feedback from customers, they can trust your brand. Don’t forget to pay gratitude to customers after receiving feedback. Sending thank you emails after receiving feedback makes customers feel valued.

👉Read more | Get More Responses on Survey Invitation Emails – 18 Design & Copy Tips

Thanks for helping us


How To Send Thank You Emails?

Now you know that you can turn any type of email or message into a thank you email. You can pay gratitude in any welcome email, survey request, and confirmation messages.

With proper email customization, even an automated general email can sound heartfelt to customers.

Taking into account these few elements, you can step up your thank you email game:

Add a digital coupon or discount code

Is there a better way to say thanks than a special discount or a coupon code?

Who doesn’t love receiving gifts or discounts? Coupon codes prove to be the best way to say thanks to customers. Customers enjoy getting discount offers every time they get an order. They will surely prefer the company offering discounts over those who don’t.

According to statistics, 68% of customers feel that discount offers build a strong customer-company relationship. At the same time, 60% of customers enjoy getting such discount offers.

Last Chance: A 20% Off Thank You


Most of the food brands and restaurants are offering digital coupons on their sales. They send “thanks for signing up” emails with a 1$ off coupon.

More and more people download their app and try to benefit from such offers. Whether you’re just getting started or a well-established business, a promotional thank you email will help you increase sales.

Start by writing thanks for joining us and offer your discounts. Mention discount offers in the subject line to ensure customer attention and engagement. Using an email builder to design your emails will not only help you strengthen your brand online but also increase your customer-brand relationship.

Give your customers a feel of exclusiveness

Making customers feel that they’re connected to an authentic organization plays a key role in business success.

It will establish your reputation as a reliable and credible company. When they sign up for your app or make any purchases, send them a thank you email.

Along with setting the credibility of your brand, it will make your customers feel that they’re a part of an exclusive team. The thank-you email confirms their authentication to your website or mobile app.

In your email editor, start with words like “we’re glad you’re here” or “Thanks for connecting with us”. After receiving confirmation emails, they can be sure that they can receive all your special benefits and discount offers.

Show gratitude to customers who choose you over your competitors and try to engage with them in a human, personalized, and natural way.

Postcards From Your Adventurous Lives


Include a Strong CTA

Your thank you email layout should follow any other marketing email structure:

  1. Start with an email header with your company logo for brand recognition.
  2. Add a string email headline to grab attention
  3. Use creative images to represent your products and services more attractively.
  4. After grabbing their attention, you can offer some discounts so that your customers can’t stop them from availing of the offer.
  5. At the end of the email, add a compelling CTA. 

Show gratitude especially in hard times

Keep sending thank you messages in hard times or sensitive situations. Assure your customers that they’re a part of your family in every circumstance. Companies sent “thanks for being a part of our community” emails to their customers in the wake of COVID-19 to earn their loyalty.

aritzia thank you order confirmation email during covid

When you appreciate and stay connected with your customers in all situations, they’ll keep supporting you in hard times too.

Automate your Thank You emails

After you’ve planned your thank you email strategy, you can automate your emails in your email builder. The success of email marketing depends upon how much you can engage your customers. The more engaging the email is the more are the chances of prospects making sales. You can make template emails for every purpose and customize them accordingly. You can send any welcome, post-purchase, pre-purchase, and feedback thank you email automatically to your concerned customers.