On the occasion of International Nurses Day, multiple brands are sending out heart-warming email campaigns, honoring nurses and thanking them for their immense efforts during the past challenging year.

Nurses are the backbone of any health care system. They are at the forefront of combating the pandemic by providing 24-hour care for patients across the globe. Nurses represent over 50% of the total health workforce in the world. However, there is still a major shortage of nurses of 5.9 Million nurses, especially in low and middle-income countries.

In this blog post, we will share with you nurse day email examples sent out by different brands.

What you need to know about Nurses Day & Week

All your questions about Nurses Day are answered here.

Nurses Day and Week Dates

Every year, National Nurses Week in the US starts on May 6 and ends on May 12, which marks the Birthdate of Florence Nightingale.

The International Nurses Day is an international event celebrated around the world on May 12. However, the National Nurses Day, or Nurses Appreciation Day, in the US in 2021 will be celebrated on May 6.

International Day of The Nurse Theme

The theme for International Day of the Nurse in 2021 is:

A Voice to Lead – A vision for future healthcare

According to the International Council of Nurses, the goal of this year’s appreciation day is to show how nursing will evolve in the future and to explore all the ways this profession will transform healthcare.

Nurses day email subject lines

Here is a list of nurses’ day email subject lines that you can use for your own campaigns:

  1. Happy International Nurses Day!
  2. Final Hours For Healthcare Discount!
  3. It’s International Nurses Day
  4. ⭐ Celebrate frontline workers with [BRAND], playlists, movies, and more ⭐
  5. Nurses Are More than Essential
  6. Thank you, nurses!
  7. Last Chance to Shop Nurses Week
  8. We ❤️ Nurses! Free Shipping + BOGO to Celebrate YOU!
  9. We’re lifting up the ladies in Healthcare
  10. We’re celebrating International Nurses Day
  11. In honor of International Nurses Day
  12. A Big Thank You to Nurses!
  13. IT’S INTERNATIONAL NURSES DAY! Thank You For All You Do! 💙
  14. Nurses Appreciation Week Extended Thru May
  15. Nurses–We can’t say Thanks enough!
  16. Thank You to All Nurses
  17. Today Is International Nurses Day!
  18. You.Are.Essential 💜
  19. Gifts for Teachers & Nurses | 30% OFF
  20. 👩‍⚕️ 👨🏽‍⚕️ International Nurses Day! Exclusive 40% Off Discount For Essential Workers
  21. Not all heroes wear capes
  22. 🌎 Celebrate International Nurses Day!

👉 Learn how to write a compelling email subject line for your future campaigns.

Nurses day email marketing examples

On the occasion of the International Day of the Nurse, we collected the most heart-warming emails that honor nurses and their efforts across the globe. Check them out and get inspired. It’s never too late for your brand to show your support.

👉 Read more | Email Examples Sent By Brands During the Global Pandemic

Thank you email

A simple, yet effective and heart-warming way to show your support to nurses, is to send a thank-you email to all nurses for nurses day.

Treat yourself


Start your email with a Thank You note in the headline and continue with a sincere message, accompanied by some visual element that will tie the whole email together.

Thank you nurses


An animated image can add some movement to your emails and make them more engaging.



Some brands decided to show their gratitude towards the nurses in their region by donating hundreds of free products.


You can use this nurses day marketing strategy, regardless of the type of product, like it is illustrated in this nurses day sample email.


Nurses only giveaway contest

To celebrate the heroes in scrubs, you can launch a contest, exclusive to nurses. This email campaign example was popular this year. Brands came up with simple rules to enter the contest and win free products, which not only allows them to honor the nurses on their special day but also put their product in the spotlight.


Nurses only discounts

Other brands decided to put in place a discount only for nurses and other medical workers. They only need to access the shopping website and fill in a short form, enter their discount code, and enjoy their exclusive promotion.


Discounts on medical and pharmaceutical products

This type of email campaign for nurses day is only valid for medical brands, that can sell scrubs, masks, and other Personal Protective Equipment.

Nurses are more than essential

Percentage Off Scrubs, Dickies: Nurses Are More than Essential

This approach is a win-win situation for both the company, which will increase its sales, and nurses, who will benefit from a discount.

Buy One Get One For Free, Allheart: Free Shipping BOGO to Celebrate You


Donating proceeds

Some brands choose to give back to the community by donating proceeds to hospitals and medical non-profits.

A clever way to do so, while attracting customers to your website, is to create a charity line of products.

Jaanuu did exactly that in their nurses day email. The clothing brand made a cute t-shirt line with the sentence “You are my sunshine” written on it. All purchasing proceeds will go to the Emergency Childcare Program through the LA Emergency Covid-19 Fund.

A win-win-win situation:

  • The brand won new customers and enhanced its branding
  • Customers won a new t-shirt and the satisfaction of making a small positive impact.
  • LA Fund won a considerable amount of money that will go into fighting the pandemic.


Customers send gifts to nurses

The Body Shop started off their email with a Big Thank You message, expressing their deepest and sincerest forms of gratitude and appreciation.

They continue their nurses day email with a section titled: Do Something Nice, in which they encourage subscribers to send gift baskets to loved ones who are working on the frontlines.


The Vintage Pearl had a similar approach in celebrating nurses day while selling their products. This type of strategy is suitable for companies who want to take part in the nurses day email marketing campaign wave, but can’t afford to lose profits on discounts- especially in challenging times like these.


Nominate Nurses & Win Free Products

Instead of simply offering free products and samples to nurses on nurses day, some brands chose to take it one step further by creating a contest.

The first email sent by this brand announces the contest for all subscribers and explains the rules. The email starts with an eye-catching headline: Lift Up the Ladies on The Frontlines, accompanied by cute illustrations of bras.

The email headline and illustrations work well together to set up the context for what’s coming up next.

The nurses day email contest rules are explained later on: subscribers can nominate nurses they know through Instagram. A random selection will determine the winners, who will receive 2 bras for free.


At the end of their nurses day contest, the company sent out a thank you email, reporting back to their subscribers about the overwhelming success of the giveaway, and highlighting the impact they made, which was only possible thanks to the hundreds of submissions from fans.


Other examples of contests for nurses include:

Nominate A Nurse


Wrapping up

International Nurses Day is becoming important than ever. Nurses are on the frontlines, fighting the global pandemic that has taken us all by surprise – and that still feels very surreal.

Every single person across the globe has an immense feeling of gratitude and appreciation towards nurses and doctors.

Your brand can also take part in the conversation, and make an impact on the lives of the people of are sacrificing themselves, for us.