Every year, on the Tuesday following Thanksgiving, the world, celebrates Giving Tuesday. A global day meant to inspire goodness and...
Giving Tuesday email campaigns for 2021
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Giving Tuesday email campaigns for 2021
Every year, on the Tuesday following Thanksgiving, the world, celebrates Giving Tuesday. A global day meant to inspire goodness and generosity in people. Different types of organizations can celebrate Giving Tuesday in their own way: non-profits can take advantage of...
15 Cyber Monday email examples for 2021
Cyber Monday is the Monday after Black Friday. Combined with Thanksgiving, Black Friday, and Small Business Saturday, Cyber Monday has been extended to a full week dubbed Cyber Week. You can merge your Black Friday and Cyber Monday email campaigns. But if you choose...
Small Business Saturday email campaign ideas for 2021
Small Business Saturday, as its name suggests, is a day that celebrates small businesses. A special day dedicated to shopping small, presenting an opportunity for society to show appreciation and support for their local businesses. Small businesses were, and are still...
31 Ways to Design Your Thanksgiving Email Template & Subject Line
Did you know that a Thanksgiving email is more effective than a Black Friday email? Marketers send fewer emails on Thanksgiving, and the open rate is higher than the open rate of Black Friday emails. These are the conclusions drawn from ConstantContact’s...
Email Privacy Policies across the world and email clients
Email marketing has become regulated throughout the world and across email client platforms. Wherever you are operating from and whichever customer segment you are targeting, chances are you are affected by email regulations and particularly email privacy policies. In...
7 Podcast email marketing practices you should know
Podcast marketing has gained attraction during the past few years. Studies have found that 55% of the US population has at some point listened to a podcast. 80% listen to all or most of each podcast episode, at an average of 7 podcasts per week. This proves that...
21 Halloween email campaign examples & subject lines for 2021
Spooky Halloween email campaign examples to inspire your emails! 65% of consumers have confirmed they will be celebrating Halloween in 2021. Last year, people were looking for safe at-home activities to celebrate Halloween despite the pandemic. But this year, people...
How to use SMS and email to increase customer engagement
According to a 2020 report, 86% of consumers expect to be engaged by businesses via email and 52% expect engagement from text messaging. Consumers prefer these communication channels for their ease of use and their omnipresence in daily life. And for companies,...
How to Use the Inverted Pyramid Method in Your Email Design?
What do you need to know about the inverted pyramid email design? The phrase “Less is more” is perfectly accurate for email marketing, especially since most inboxes are crowded with promotional emails. Email marketers face fierce competition for...
Why image-only emails are a big no-no
Every email marketing expert will tell you that image-only emails are a big no-no. But why is that? Some people can argue that image-only emails are accepted today thanks to the development of highly intelligent spam filters that can now differentiate between spammy...
The marketer’s guide to embedding video in emails
Brands are finding it harder and harder to reach customers’ inboxes with 21% of legitimate emails ending up in spam folders. Other companies struggle with creating engaging email content. Their email marketing metrics are declining and they are losing customer...
Labor Day email campaign examples that’ll inspire you!
In the United States and Canada, Labor Day is celebrated in on the first Monday in September. Labor Day in the US honors the American Labor Movement and the contributions that workers have made, and still make, for the prosperity of the country. The three-day weekend...
Limitations of HTML Email Design – Video, Fonts, Javascript, Flash and others
Have you ever tried adding the embed code of a YouTube video to your HTML email design? There are ways to make videos work in a couple of email clients, but there’s still no solution that would work everywhere. Same goes for custom and Google fonts as well. They...
The secrets to a perfect customer service email template
There are not many things more important than great customer service that is versatile enough to be delivered through multiple channels, such as customer service emails, customer service or courtesy calls, and so on. Good customer service can retain customers and...
Back To School Email Marketing & Email Design Ideas
60% of college students are planning to buy electronics, compared to 53% last year.Retailers and E-commerce businesses await the Back to school shopping season with excitement, and for good reason. According to the National Retail Federation, Back to School and Back...
Choosing between Plain Text & HTML Email
I was born in ’85, and I sent my first email around ’96 (it was a plain text email of course). Back then, I had no idea that I’ll be neck-deep in email marketing and email design today. I think it was around 2006 when I first struggled with editing...
Email marketing lessons to learn from H&M
H&M is one of the most famous e-commerce and fashion brands in the world. Founded in 1947 in Sweden, the company grew to become a giant in the fast fashion industry. The brand counts over 4700 stores around the world, 171000 employees, and an astonishing 188...
Best apology emails you can learn from
Mistakes happen even to the best of us – and apology emails are the answer. With the busy daily lives and workload, you might forget to check on something, add a picture or text, put a wrong link to your email, or just simply miss out on some important details....
A guide to conditions and loop elements in dynamic emails
Transactional emails are emails prepared and sent by brands to their customers upon a series of events. They are automated emails sent after a trigger made by the customer. Triggers can be a purchase, a response to a survey, an abandoned cart, a visit to a page on the...
4th of July email campaigns during Covid
After almost 2 years of lockdown and curfews, Americans are more excited than ever to celebrate Independence day. Reassured by the rising number of vaccinations, 84% of consumers are planning to celebrate this year’s 4th of July, with an average planned spending of...
Everything you need to know about
Email Design Systems
Everything you need to know about
Email Design Systems
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