Email Production Process Archives - Chamaileon.io - Email Marketing Articles & Email Design Best Practices

How to create an email newsletter in 13 simple steps

by Roland Pokornyik | Mar 31, 2021 | Email Production Process

Have you ever sent an email newsletter that was never opened or clicked? If your answer is yes, don’t worry. I know it makes you feel bad but don’t beat yourself up. Writing good email newsletters that people read is not that easy. Everyone is so busy and...

8 Best Email Subject Line Tester tools to Increase Engagement

by Yasmine Nahdi | Aug 26, 2020 | Email Production Process

Your subject line is your subscriber’s first point of contact with your email. It needs to capture their interest with enough vigor to get them to open the email and read through its contents. Without a compelling subject line, your entire email campaign will likely...

The Marketer’s Complete Guide to Email Design Systems

by Yasmine Nahdi | Jul 29, 2020 | Email Marketing Guides & Best Practices, Email Production Process

Email design systems have been the talk of the town recently. You might have heard this expression being tossed around in meetings or webinars, and maybe you’ve been too afraid to ask what it actually is. In this quick but thorough guide, we will walk you...

Email Marketing Team Roles, Collaboration, and Salaries 2020

by Anastasia Stefanuk | Jul 22, 2020 | Email Production Process

Are you putting together an email marketing team? Or looking to improve your email team workflows? Maybe your interested to see how email marketing teams collaborate in other companies to produce emails? Find out all of the answers to these questions, and more! Email...

Email Newsletter Design Best Practices Illustrated with 40+ Examples

by Roland Pokornyik | May 25, 2020 | Email Design Inspiration, Email Marketing Guides & Best Practices, Email Production Process

I’m sure that there were a couple of newsletter design articles you checked out before you found this piece of content. I did detailed research on this topic as well and bounced into many articles that either felt general for me or forgot to deal with the whole...

Email Rendering Guide for (Email) Marketers

by Roland Pokornyik | Feb 19, 2020 | Email Design Inspiration, Email Marketing Guides & Best Practices, Email Marketing Strategy, Email Production Process

Did you know that every email has 15 000 different rendering previews? According to Litmus, it’s true. You’ve probably experienced some rendering issues when you sent out your email, such as images not appearing, background not rendering, rounded corners...