by Yasmine Nahdi | Nov 11, 2021 | Email Marketing Guides & Best Practices
Every year, on the Tuesday following Thanksgiving, the world, celebrates Giving Tuesday. A global day meant to inspire goodness and generosity in people. Different types of organizations can celebrate Giving Tuesday in their own way: non-profits can take advantage of...
by Yasmine Nahdi | Nov 4, 2021 | Email Marketing Guides & Best Practices
Small Business Saturday, as its name suggests, is a day that celebrates small businesses. A special day dedicated to shopping small, presenting an opportunity for society to show appreciation and support for their local businesses. Small businesses were, and are still...
by Yasmine Nahdi | Oct 20, 2021 | Email Design Inspiration, Email Marketing Guides & Best Practices
Did you know that a Thanksgiving email is more effective than a Black Friday email? Marketers send fewer emails on Thanksgiving, and the open rate is higher than the open rate of Black Friday emails. These are the conclusions drawn from ConstantContact’s...
by Yasmine Nahdi | Oct 6, 2021 | Email Marketing Guides & Best Practices
Podcast marketing has gained attraction during the past few years. Studies have found that 55% of the US population has at some point listened to a podcast. 80% listen to all or most of each podcast episode, at an average of 7 podcasts per week. This proves that...
by Yasmine Nahdi | Sep 8, 2021 | Email Marketing Guides & Best Practices
Every email marketing expert will tell you that image-only emails are a big no-no. But why is that? Some people can argue that image-only emails are accepted today thanks to the development of highly intelligent spam filters that can now differentiate between spammy...
by Amir Shahzeidi | Sep 3, 2021 | Email Marketing Guides & Best Practices
Brands are finding it harder and harder to reach customers’ inboxes with 21% of legitimate emails ending up in spam folders. Other companies struggle with creating engaging email content. Their email marketing metrics are declining and they are losing customer...