Small Business Saturday email campaign ideas for 2021
Small Business Saturday, as its name suggests, is a day that celebrates small businesses. A special day dedicated to shopping small, presenting an opportunity for society to show appreciation and support for their local businesses. Small businesses were, and are still...
31 Ways to Design Your Thanksgiving Email Template & Subject Line
Did you know that a Thanksgiving email is more effective than a Black Friday email? Marketers send fewer emails on Thanksgiving, and the open rate is higher than the open rate of Black Friday emails. These are the conclusions drawn from ConstantContact’s...
7 Podcast email marketing practices you should know
Podcast marketing has gained attraction during the past few years. Studies have found that 55% of the US population has at some point listened to a podcast. 80% listen to all or most of each podcast episode, at an average of 7 podcasts per week. This proves that...
Why image-only emails are a big no-no
Every email marketing expert will tell you that image-only emails are a big no-no. But why is that? Some people can argue that image-only emails are accepted today thanks to the development of highly intelligent spam filters that can now differentiate between spammy...
The marketer’s guide to embedding video in emails
Brands are finding it harder and harder to reach customers’ inboxes with 21% of legitimate emails ending up in spam folders. Other companies struggle with creating engaging email content. Their email marketing metrics are declining and they are losing customer...
Everything you need to know about
Email Design Systems
Everything you need to know about
Email Design Systems
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